🏆 THE GRAND PRIX, DRUM Content Awards
🏆 Content for Good, DRUM Content Awards
🏆Bronze, Strategic Thinking, WARC Awards
🏆Best Use of Content, PRMoment Awards
🏆Content Marketing Campaign, IN2 SABRE Awards

’Vagina’ is one of the most censored words on social media.

To mark 40 years of Bodyform, we uncensored the word ‘vagina’, along with 39 other words that you can’t say due to censorship. Revealing one word a day for 40 days.

The range of content included collating real people’s stories and experiences, working with influencers and our campaign ambassador Cherry Healey to open up conversations. All designed to encourage people to talk openly about their vulvas, clitoris, endometriosis and all the other bits in between (literally).

We inevitably got censored… in fact half of the content was censored across Meta, TikTok and Twitter. But we kept pushing, turning it into positive PR stories to further the cause.

2024
Project Creative Lead at Tangerine
Creative Concepts / Copywriting / Art Direction / Editing