Primark always on social
Primark didn’t need followers — they already had millions. What they needed was a strategy that turned those followers into fans.
After winning a competitive pitch, we created an always-on and reactive social approach designed to keep Primark front of feed and culturally relevant. From teasing new store launches to jumping on trends in real time, everything we do is about growing engagement, building brand love, and making a fast fashion giant feel fun, fresh and impossible to scroll past.
2025
Creative Lead at Tangerine
Social Strategy / Creative Direction / Cultural Reactive / Copywriting
let’s make it scroll-stopping
Need creative that actually converts? Whether you’re looking for pitch-winning ideas, always-on content planning, or culturally reactive campaigns that get people talking… I can help.
Get in touch if you want your brand to show up smarter, sharper, and more scroll-stopping.